Be social During our conversation I gave Kirsch yet another title, "Social Executive". So why is Kirsch so social? "It's all about that daily twoway conversation," he says. Of course Kirsch tweets with fans but one of the more unique things he does is host an online radio show where fans from all over world callin, emailin and download it.Mr. OHER: You know, a lot of people, you know, they wish and they hope that this happens and hope good things happen to them and things like that but, you know, as I was watching everybody else hope and wish, you know, I was going to, you know, I was determined to work hard. I understood then, you know, you couldn't be, you know, involved in the negative things, you couldn't be around negative people, you know, in order to, you know, get where you wanted to be and, you know, I understood that then.

The Cowboys had the oppurtunity to grab a corner and add some help to a unit that cost this teams several games last year