Mr. West: Don't cut and run. Stay and fight."You just wonder, how many times did he have to kick it to the trash can before he made it? No matter how much everybody thinks those basketball shots, they might sit there for three days trying to make one," Schwartz said. "You could tell on that video he had leg strength and he could control the football, and those were important things. After he worked out here, we had a feel for his leg strength on kickoffs and his accuracy, and we liked what we saw, and we thought we could work with him.".

Instead, the colorful iPhone 5C campaign is mostly a move to generate awareness and interest in Apple's midrange devices in the United States. Typically, those who aren't springing for the best iPhone don't really care about features as long as the phone works. And the lack of a significant distinction between the secondbest and thirdbest iPhones has led to a significant chunk of iPhone buyers (as much as 20%) opting f